24 A

The world is changing! Change is all around us. We don’t write letters anymore, we write emails. We don’t go to buy DVD’s anymore, we watch Netflix. We barely go to stores anymore, we buy on Amazon. Humans creates robots to help them and soon it will be us, humans, who will help the robots. Two months ago, during a lecture of my Entrepreneurship class, the teacher said something that I will never forget. He said that you do not need a revolutionary idea to succeed. In fact, ideas that are too advanced or required too much of a change, often fail due to their incompatibility with society. What humans want are the “small changes” that do no not required too much effort and it is the succession of those small changes that creates big changes. The hours my mother spent cooking and serving us the same dishes made me think of an opportunity for a “small change “ idea .



Opportunity

Too many people from all ages and sexes face a common problem when it comes to cooking: they do not know what to cook. This result in many people ordering food online or go to restaurants. This is not only a western developed countries problem, it is a world problem. Because people do not know what to cook, they often eat the same exact things which is not always healthy for our body and which makes us pay more money on additional ingredients. The opportunity to find a solution is huge here but as soon as someone will come up with a solution, the “window of opportunity” may not be open for a long time.



Innovation

This wide range of opportunity is the reason why I believe, our society needs an application that will analyze the components we have in our fridges and send us the options we face. Let’s have a concrete example. You have eggs, meat and cheese in your fridge, you are home alone and do not know what you cook based on these three ingredients you have in your fridge. You take your phone and take a picture on my application. My application will recognize these three ingredients and thanks to the internet, it will make connections with different dishes. From there, the application will send you the different options you have with these three ingredients. The application would cost a total of $5 with a monthly fee of $1 to be able to use it. If anyone wants to have a more advanced level of cooking, they could be the “chef gold ” option for $ 20 with a monthly fee of $2 a month. This “chef gold” option will give more details than the regular option as the customer will also receive options with additional ingredients they could buy. For example, the customer could put on the application that they want to spend a maximum of $10 dollars on new ingredients in order to make a meal based on cheese, meat and eggs. The application will then give the customer the option of food they can buy within the range established by the customer with the meals they could cook with this additional ingredient.



Venture Concept:

There are two reasons why buyers would buy my application and they are pretty simple. The first reason is that it will save them money! On the long term (and even short term for some people), this application will prevent them from buying expensive ingredients for no reasons and go to restaurants because they couldn’t come up with ideas of dishes based on what they already had in their fridges. The second reason is time. It will save them some time, there is no doubt about it! Knowing what to cook and the length of it will save you from countless hours of indecisiveness. You will have clear choices and the customer will be able to choose accordingly. In this case the competitors would be the restaurants and delivery places. It could hit them in their pocket if my project picks up. The fact that the monthly fee to connect with the application is only a dollar could crush their market. Who wants to pay extra money for products when you know exactly how much that meal you are getting could cost you if you did it by yourself? I do not know many people who would pay twice or three times to price difference between cooking home and going to a restaurant if they knew how to cook those meals with the same quality and for a lower cost.



The three minor elements

What my most important resource will be? What’s my secret sauce? My most important resource would be the human capital on technology who will help me develop this application. This whole project is based on the foundation of this application. Without the people creation this app, my project will never be more than an idea.



What’s next for my venture?

If this project succeed, I could diversify my project and start doing the same thing for drinks. “What to drink based on the drinks you already have in your fridge”. From there who knows where there who knows where it could go! There are so many fields where price and cost could be reduced by the concept of this application, it could end up being beneficial for anything.



What’s next for me?



I want to be a successful man in the silicone valley, I want to be able to live and breath innovation. If this project is the success that could lead me to my dream then I’m ready for the challenge. I can see myself live in the Valley in the next couple of years and develop other projects, invest in VC companies. It’s been a childhood dream that I want to exploit. I am sure I will do it , I am just unsure on how I am going to get there . Only god knows.